A Circle Ally builds an intentional friendship with the Circle Leader based on respect and trust. Each Circle Leader is matched with two Circle Allies to support the Leader in his/her journey to meet their goals for economic stability. An Ally is in for the long‐haul – the relationship may last for 18 months. Allies have a unique opportunity to work closely with a family and build meaningful relationships across class lines and witness the impact of their work first‐hand.